best facebook ad objective for app downloads

You can choose your format in the “Format” section when creating the ad. Which ad formats can I use with the app installs objective?Īn app install ad is eligible for the video, carousel, photo, and slideshow format. When creating an ad in Ads Manager, you can choose where you want to serve your ads in the “Placements” section. You can serve all app install ads on Facebook (mobile, desktop, news feed, and right column) and Instagram’s platform so long as your app is not included in the list of items Facebook prohibits advertising for. Which platforms support the app installs objective? Increase engagement from existing customers by encouraging them to use your app again (which can include directing them to a specific place within your app).Increase the number of people who install your app by directing them to the Apple App Store or the Google Play Store.

With the app installs objective, you can do the following: For instance, if you want to promote your app, you should choose the app installs objective, an objective that gets more people to engage with or install your app. Choose app installs and Facebook will send people to the app store where they can download your app.Įach objective results in different ad functions and features.

Choose local awareness and Facebook will attach a map to your ad, directing customers to your brick-and-mortar store. Choose reach and Facebook will serve your ads to the maximum amount of people in your audience. That’s a foundational piece of information that any Facebook ads agency will tell you.

There are so many benefits of Facebook ads, and numerous Facebook advertising objectives exist to optimize your ads for the best results.

Best facebook ad objective for app downloads